Sexual Health Websites
Our research explores factors influencing the effectiveness and user engagement of sexual health websites with a focus on user demographics, behaviour, and e-loyalty.
With a special focus on SmartSex Resource, key findings include challenges in delivering inclusive HIV prevention information online, the impact of reverse discourse on young users’ engagement, and factors shaping user perceptions, loyalty, and behaviour changes. It provides insights into health literacy, audience needs, and best practices for web-based sexual health interventions.
